Portfolio
Massage Therapist
Details
- Category
- Identity
- URL
- NA
- Client
- Shoshanna
- Date
- 2009.12
Introduction

Ocean Conservation
coare
- Category
- Identity
- Location
- San Luis Obispo County, California, US
- Camera
- Canon EOS-1D Mark III
- Date
- 2010.4.10
Introduction



Montessori School
Details
- Category
- Identity
- URL
- NA
- Client
- Grand Lake Montessori
- Date
- 2004.12
Introduction

Real Estate Agent
Details
- Category
- Identity
- URL
- NA
- Client
- Kara Nossardi
- Date
- 2004.12
Introduction


Business Intelligence
Details
- Category
- Identity
- Client
- Intelligeous
- Date
- 2011.6
Introduction


Employment Agency
Details
- Category
- Identity
- Client
- East Bay Innovations
- Date
- 2011.6
Introduction


Chef-Nutritionist
Details
- Category
- Identity
- Client
- Becker Nutrition
- Date
- 2011.6
Introduction






Green Energy Start-up
Details
- Category
- Identity
- Client
- Marine Power Products
- Date
- 2009.2
Introduction

Non-Profit Initiative
Details
- Category
- Identity
- Client
- Marin Community Foundation
- Date
- 2003.3
Introduction

ADHD Non-linear Coaching
Details
- Category
- Identity
- Client
- Artful Coaching
- Date
- 2011.7
Introduction
The challenge with this project was trying to capture the thought process of someone who is ADHD, yet not look too clinical. Artists and Creatives with ADHD can be geniuses, their minds whirling in different directions, easily distracted by a shiny object, or divergent thought, yet all the while the brain creatively spinning (like Yatzee, roulette, a tilt-a-whirl, mixed-in with last night's Seinfeld episode) as it processes a fantastic idea. After an initial discussion with Sydney about what she wanted in a logo, and additional research I decided on a Celtic Knot as the logo's core icon. The natural qualities of the knot allow the viewer's eye to wonder about, similar to the non-linear thought process.
The font selected was "BastardusSans" a compressed, san serif font. I liked this font for the way the lettering aligned, and visually flowed from left to right, and also how the lettering style shared similar curvature qualities of the knot. This was most evident with the letter "a." This made for a harmonious pairing between icon and name. I also worked on spacing and alignment so the eye was able to wander through the knot, into the name and back through the knot again.
Thanks Sidney, this was a fun project.

Nonprofit Anniversary
Details
- Category
- Identity
- Client
- Envato
- Date
- 2011.6
Introduction

Theater Arts Director
Details
- Category
- Identity
- Client
- Ivory Arts Inc.
- Date
- 2004.12
Introduction


Solar Pedicab
Details
- Category
- Identity
- URL
- Client
- Emotion Pedi-Cab
- Date
- 2011.6
Introduction


Ultramarathon Team
Details
- Category
- Identity
- URL
- NA
- Client
- Moongate Racing Team
- Date
- 2011.6
Introduction




Business Mediator
Details
- Category
- Identity
- URL
- NA
- Client
- Dino Kinsey
- Date
- 2002.3
Introduction

UltraMarathon Crew
Details
- Category
- Identity
- URL
- NA
- Client
- Eric Ellisen
- Date
- 2008.7


HVAC Company
Details
- Category
- Identity
- URL
- NA
- Client
- Lavine's Heating & Cooling
- Date
- 2008.7
Introduction

Olive Oil Bottler
Details
- Category
- Identity
- URL
- NA
- Client
- Tom Kilgallen
- Date
- 2009.12
Introduction



Renewable Energy Consultants
Details
- Category
- Identity
- URL
- NA
- Client
- ThinkNRG
- Date
- 2009.12
Introduction

Choral Music Tour
Details
- Category
- Identity
- URL
- NA
- Client
- The Renaissance School
- Date
- 2009.12
Introduction



Energy Efficiency Consultants
Details
- Category
- Identity
- URL
- NA
- Client
- Green Knowledge
- Date
- 2009.12
Introduction

Connect University
Details
- Category
- Identity
- URL
- NA
- Client
- Connect University [East Bay Innovations]
- Date
- 2011.6
Introduction

Real Estate e-newsletter
Details
- Category
- Identity
- URL
- NA
- Client
- East Bay Innovations
- Date
- 2011.6
Introduction

Children's Film Festival
Details
- Category
- Identity
- URL
- NA
- Client
- The Renaissance School
- Date
- 2009-10.1
Introduction



Girls Success Advocacy
Details
- Category
- Identity
- URL
- NA
- Client
- Cinnamon Girl
- Date
- 2011.6
Introduction




Cross Country Team
Details
- Category
- Poster
- URL
- NA
- Client
- The Renaissance School
- Date
- 2010.2
Introduction


Golden Pacific Home Health
Details
- Category
- Poster
- URL
- NA
- Client
- Golden Pacific Home Health
- Date
- 2011.11
Introduction



Conductor
Details
- Category
- Identity
- URL
- NA
- Client
- Tom Kilgallen
- Date
- 2011.6
Introduction

20th Anniversary Logo
Details
- Category
- Identity
- URL
- NA
- Client
- The Renaissance School
- Date
- 2012.1
Introduction

Wine Logo
Details
- Category
- Identity
- URL
- NA
- Client
- Sonata Allegro Wines
- Date
- 2011.8
Introduction

Writer Logo
Details
- Category
- Identity
- URL
- NA
- Client
- Andrew Tilin
- Date
- 2012.6
Introduction

Flamenco Dance Performance
Details
- Category
- Poster
- URL
- NA
- Client
- Caminos Flamenco Dance Company
- Date
- 2011.6
Introduction


Non-Profit Home Builder
Details
- Category
- Poster
- URL
- NA
- Client
- Habitat for Humanity San Francisco
- Date
- 2003.6
Introduction


Through the Eyes of Children
Details
- Category
- Poster
- URL
- NA
- Client
- The Renaissance School
- Date
- 2007.2
Introduction

From the Hearts of Black Artists
Details
- Category
- Posters
- URL
- NA
- Client
- The Renaissance School
- Date
- 2007.2
Introduction

Vivace Music Festival
Details
- Category
- Posters
- URL
- NA
- Client
- The Renaissance School
- Date
- 2004.6
Introduction

Isaac Hayes Fundraiser
Details
- Category
- Posters
- URL
- NA
- Client
- Isaac Hayes
- Date
- 2001.8
Introduction

Jando Concert Series I
Details
- Category
- Posters
- URL
- NA
- Client
- Corvinus
- Date
- 2001.8
Introduction


Jando Concert Series II
Details
- Category
- Poster
- URL
- NA
- Client
- Corvinus
- Date
- 2001.8
Introduction


Childrens Film Festival
Details
- Category
- Poster
- URL
- NA
- Client
- The Renaissance School
- Date
- 2008-09
Introduction


e-Library campaign 1
Details
- Category
- Poster
- URL
- NA
- Client
- Contra Costa County Library
- Date
- 2011.4
Introduction


e-Library campaign 2
Details
- Category
- Poster
- URL
- NA
- Client
- WestCat Municipal Transit
- Date
- 2011.4
Introduction



e-Library campaign 3
Details
- Category
- Poster
- URL
- NA
- Client
- Contra Costa County Library
- Date
- 2011.4
Introduction



Annual Report 1
Details
- Category
- Collateral
- URL
- NA
- Client
- East Bay Innovations
- Date
- 2001.8
Introduction


Annual Report 2
Details
- Category
- Collateral
- URL
- NA
- Client
- East Bay Innovations
- Date
- 2001.8
Introduction


Fundraising Appeal 09
Details
- Category
- Poster
- URL
- NA
- Client
- East Bay Innovations
- Date
- 2001.8
Introduction

Fundraising Appeal 10
Details
- Category
- Poster
- URL
- NA
- Client
- East Bay Innovations
- Date
- 2010.8
Introduction


Real Estate Brochure 1
Details
- Category
- Poster
- URL
- NA
- Client
- Julie Gardner
- Date
- 2001.8
Introduction

Thank You Card
Details
- Category
- Poster
- URL
- NA
- Client
- Julie Gardner
- Date
- 2001.8
Introduction

Real Estate Marketing
Details
- Category
- Collateral
- URL
- NA
- Client
- Julie Gardner
- Date
- 2008.8
Introduction


Real Estate Brochure
Details
- Category
- Collateral
- URL
- NA
- Client
- Ganice Morgan-Austin
- Date
- 2009.8
Introduction

Commemorative Brochure
Details
- Category
- Poster
- URL
- NA
- Client
- Debbie Jackson
- Date
- 2001.8
Introduction



Table Placard
Details
- Category
- Poster
- URL
- NA
- Client
- Walmart
- Date
- 2007.8
Introduction

7th Virgin Olive Oil
Details
- Category
- Collateral
- URL
- NA
- Client
- 7th Virgin
- Date
- 2010.8
Introduction



Sonata Allegro Wines
Details
- Category
- Collateral
- Client
- Tom Killgallen
- Date
- 2011.6
Introduction



Photo Retouching
Details
- Category
- Poster
- URL
- NA
- Client
- Helene Burn
- Date
- 2001.8
Introduction

Gift Certificates
Details
- Category
- Collateral
- URL
- NA
- Client
- Jane Arzt - The Vitality Center
- Date
- 2010.4
Introduction



Education Website
Details
- Category
- Collateral
- URL
- NA
- Client
- East Bay Innovations
- Date
- 2003.8
Introduction


Education Website Makeover
Details
- Category
- Collateral
- URL
- NA
- Client
- The Renaissance School
- Date
- 2001.8
Introduction

Basketball Academy
Details
- Category
- Latest
- Client
- Giora Beeri & Robert McKendell
- Date
- 2011.10
Introduction
LBA is a youth basketball academy, focused on skill development for girls and boys 4th grade through 8th grade. The challenge was to create a clean look and feel that was inviting and also set them apart from their established competition. I like to breathe life into a project with pictures of people engaged in an event or project, yet when few images are available I let the basic website do the talking. As images increase, I will encourage a shift to a photo-rotator on the homepage that can better capture the action and dynamics of this terrific organization.
Project features: custom registration process, QR code, custom Facebook button, custom Facebook promotional profile badges, banner, flyers, and custom google map icons



Solar Permitting Website
Details
- Category
- Web
- URL
- NA
- Client
- ThinkNRG
- Date
- 2007.8
Introduction

Photographer Website
Details
- Category
- Poster
- URL
- NA
- Client
- Equine DVD
- Date
- 2006.3
Introduction

Chef-Nutritionist website
Details
- Category
- Web
- URL
- Becker Nutrition
- Client
- Chris Becker
- Date
- 2009.8
Introduction

Ultimate Frisbee Game site
Details
- Category
- Web
- Client
- DisContent
- Date
- 2010.7
Introduction

ADHD Coaching Website
Details
- Category
- Web
- Client
- Sydney Metrick
- Date
- 2012.7
Introduction



Wine Maker Webpage
Details
- Category
- Collateral
- Client
- Tom Killgallen
- Date
- 2012.6
Introduction




Ultimate Frisbee
Details
- Category
- Collateral
- URL
- NA
- Client
- bay area disc
- Date
- 2001.8
Introduction



QR Codes
Details
- Category
- Collateral
- URL
- NA
- Client
- Multi-project
- Date
- 2011.8
Introduction



Google Map Pins
Details
- Category
- Collateral
- URL
- NA
- Client
- Multi-project
- Date
- 2011.8
Introduction

About Me
Introduction
Hi, I'm Lawrence McKendell. I'm a freelance print and web designer based in the San Francisco Bay Area. With over eleven years of experience in graphic design, branding, and Art Direction. My formal training is from the SF Academy of Art and the Art Institute of Dallas.
Over the years, I have had the pleasure to work with a wide variety of clients, spanning different fields and industries, and I am confident I can help shape your company's new look and message. Here is a link to my portfolio and latest design work.
My Mission
Strive to develop unique, well crafted design solutions that increase market awareness, attract new business, new donations, and new resources • Value your ideas • Build relationships that are long-standing.
I look forward to working with you.
My Skills
- WEB DESIGN
- PRINT DESIGN
- CUSTOM DESIGN
- Wordpress/blogs
- Branding/ Logos
- QR codes
- Joomla sites
- Ad Campaigns
- Google Maps
Clients
ATHLETICS: Bay Area Disc • Lamorinda Basketball Academy • DESIGN & MARKETING: Act Now Design • Allen Craig Design • The Imagery Group • Paintbox Productions • Top of Mind Marketing • Rodyco Productions • EDUCATION: Atelier • Grand Lake Montessori • Ivory Arts The Renaissance School • HEALTHCARE: Artful Coaching • Becker Nutrition • Golden Pacific Home Health • High Street Pharmacy • NON-PROFIT: Affinity Employment Network • coare • Corvinus • East Bay Innovations • Cinnamon Girl • Grid Alternatives • Habitat for Humanity • The Isaac Hayes Foundation • Marin Community Foundation • Oakland Community Foundation • LEGAL: Bryant and Brown Law • John Claassen Law Offices • REGIONAL GOVERMENT: WestCat Regional Transit • 511 Contra Costa • Contra Costa County Library • RETAIL: Americal Scissor Lift • Pet Food Express • Lavines HVAC • Walmart • FINANCIAL: Prudential Real Estate • Julie Gardner - Grubbco • Mellisa Milton - LaSalle Financial • Maureen Kennedy - Pacific Union • Tracy Tilin - Coldwell Banker • Renee Richard - Merril Lynch • START UP: AnyForm • Intelligious • Marine Power Products • 7th Virgin Olive Oil • Sonata Allegro Wines •
Testimonials
"I absolutely loved working with Lawrence because he was able to fully create the visual part of my business, yet still worked alongside me to acknowledge and capture the ideas that I had." - Renee Richard, ED - Cinnamon Girl - Oakland, CA
"Lawrence is talented and creative desinger. He successfully tackled a multifaceted project that involved taking direction from staff from several different public agencies all at once. He dealt well with last minute changes and was timely in his delivery. As the concept grew, Lawrence added his own unique insight into the project that produced outstanding results. All three public agencies involved in the project were extremely pleased with the results." - Yvonne - Westcat Municipal Transit - Hercules, CA
"Lawrence McKendell has handled our graphics design needs for over 10 years including all of our brochures, newsletters, appeal letters, t-shirts, logos, letterhead and website graphics. He has developed a nice clean look for all our materials that gives us a cohesive look/image. In addition to being talented and responsive, Lawrence is really fun to work with." - Tom Hienz, ED - East Bay Innovations - San Leandro, CA
"Lawrence McKendell created and designed an adoption brochure for me and my family. He was amazing to work with, always professional and caring, detail-oriented and so creative with all aspects of the layout, pictures, text and background design." - D. Bleadon - Marin, CA
"[Lawrence] brings thoughtful suggestions to the table and always listens carefully to my ideas. He hasn't just created a stunning printed page, Lawrence has articulated my very essence and personality in print! - Julie Gardner - Grubb Realty - Piedmont, CA
"Lawrence has worked with us for the past seven+ years, and I can honestly say that his work and insights have truly taken us to a level that has helped to expand our program tremendously. - M. Howard - The Renaissance School - Oakland, CA
"Lawrence McKendell has provided us logo design, newsletter creation and upgraded design along with branding ideas that have helped our clients throughout the last decade. - Lowry McFerrin - Proforma - Oakland, CA
"[Lawrence} is a terrific designer. I really appreciated how he respected my vision and my needs for the website -- S. Lavendar-Smith - Journalist/Blogger - Piedmont, CA
Downloads
About Me
Contact Me
Contact Information
- Phone
- 510-823-6745
- address
- 1169 Sunnyhills Rd, Oakland, CA 94610